PROGRAM CONFERENCES

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25 March 2026 09:30 to 10:30 Keynote room Keynote

Does the event agency still have value?

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With an increasing number of players and new practices, the agency's role is more strategic than ever. A concrete insight into the value of the profession and the commitments that protect the entire event chain: anticipation, mastery of best practices, operational safety and legal responsibility, etc.

26 March 2026 09:30 to 10:30 Keynote room Keynote

Understanding international events: markets, practices and challenges

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Europe, the United States, Asia: event markets are not evolving at the same pace. This conference offers an overview of international practices, through concrete feedback, to better understand maturity levels and production models.